Bulgari Reinvents One of Its Greatest Icons with the New Octo Finissimo 37 mm
For more than a decade, the Octo Finissimo has been one of the defining watches of modern Swiss watchmaking. Known for its record-breaking ultra-thin movements and unmistakable architectural design, the collection has become a symbol of contemporary luxury.
This year, Bulgari has introduced a new chapter in that story.
Rather than redesigning the icon, the Roman Maison has refined it. The new Octo Finissimo 37 mm preserves everything enthusiasts admire about the original while introducing proportions that make the watch more versatile than ever before. The smaller case offers a more balanced fit for a wider range of wrists without compromising the distinctive octagonal architecture inspired by ancient Roman geometry.
Inside, the watch remains every bit as impressive. Powered by Bulgari's ultra-thin automatic calibre, the new model continues the brand's pursuit of technical excellence while maintaining the minimalist elegance that has defined the Finissimo collection since its debut. Titanium, gold and precious-metal variations allow collectors to choose between understated modernity and refined luxury.
The introduction of a 37 mm case also reflects a broader shift within the luxury watch industry. Instead of focusing solely on larger dimensions, leading manufacturers are returning to timeless proportions that emphasize comfort, wearability and elegance. Bulgari's latest release perfectly captures this movement while remaining unmistakably true to its own design language.
More than ten years after transforming the world of ultra-thin watchmaking, the Octo Finissimo continues to evolve—not through dramatic change, but through thoughtful refinement. It is a reminder that true icons don't need to be reinvented. They simply become better with time.
Visit andremattswisswatches.ch to discover the newest Bulgari arrivals and experience New Octo Finissimo 37 mm collection in person.
